{"title":"Shop the Film","description":"\u003cp\u003e\u003cem\u003eEvery set below appears in our film — shot on the coast of Puglia, where each piece is made.\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eMADE IN PUGLIA. WORN EVERYWHERE.\u003c\/h2\u003e\u003cp\u003eHand-finished Italian viscose, made in small runs by people who care about the cloth. Patterns drawn from the pumo and the wild southern coast, cut to go from sea to dinner without changing. No trend cycle. No trying too hard.\u003c\/p\u003e\u003cp\u003eEach set is a limited run — when a colorway sells out, it's gone for the season.\u003c\/p\u003e","products":[{"product_id":"verde-del-pumo","title":"Verde del Pumo \/ The Renewal Set","description":"\u003cp\u003e\u003cem\u003eFor the version of you that grew up over the summer.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · Deep Italian Green\u003c\/p\u003e\n\u003cp\u003eStrength in stillness. Verde del Pumo carries the sacred Pumo motif in deep Italian green, the color of olive groves at noon and patience rooted in place. For the days that ask you to stay quiet and let your presence do the work.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, deep Italian green\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Without Bandana","offer_id":57850733887752,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"With Bandana","offer_id":57981657645320,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/NP_1415.jpg?v=1747215080"},{"product_id":"rosa-del-pumo","title":"Rosa del Pumo \/ The Grace Set","description":"\u003cp\u003e\u003cem\u003eFor the table where you don't want to try too hard.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · Antique Pink \u0026amp; Green\u003c\/p\u003e\n\u003cp\u003eWhere strength becomes tenderness. Rosa del Pumo balances soft antique pink with green Pumo, the colors of evening light on terracotta. For the kind of presence that softens a room without needing to.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, antique pink and green\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Regular \/ Without Bandana","offer_id":57850734510344,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Regular \/ With Bandana","offer_id":57850734543112,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true},{"title":"Slim \/ Without Bandana","offer_id":57981660954888,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Slim \/ With Bandana","offer_id":57981660987656,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/NP_0799.jpg?v=1747215496"},{"product_id":"bianco-del-pumo","title":"Bianco del Pumo \/ The Serenity Set","description":"\u003cp\u003e\u003cem\u003eFor the slow start that sets the day right.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · White \u0026amp; Green\u003c\/p\u003e\n\u003cp\u003eClarity in calm. Bianco del Pumo reflects the still light of early morning. Quiet, balanced, alive. White ground touched with green Pumo, the colors of olive trees against limestone walls. For the moments before the noise begins.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, white and green\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Regular \/ Without Bandana","offer_id":51417575129352,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Regular \/ With Bandana","offer_id":57981659414792,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true},{"title":"Slim \/ Without Bandana","offer_id":57981659447560,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Slim \/ With Bandana","offer_id":57981659480328,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/NP_1054.jpg?v=1747086892"},{"product_id":"alba-animale","title":"Alba Animale \/ The Wild Dawn Set","description":"\u003cp\u003e\u003cem\u003eFor the day that catches you by surprise.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAnimal Print · Orange \u0026amp; Cream\u003c\/p\u003e\n\u003cp\u003eWhere instinct meets serenity. Alba Animale captures the moment the horizon begins to glow. Orange first light against soft cream, the warmth of dawn on Puglia stone. For the morning that catches you off-guard and turns into something good.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eAnimal print, orange and cream\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. 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Terra Animale draws its rhythm from sunbaked Puglia stone. White ground, brown zebra strokes, the warmth of clay at sunset. For the trip you've been quietly planning, and the version of you that arrives ready.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eAnimal print zebra, white and brown\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. 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