{"title":"Best Sellers","description":"","products":[{"product_id":"nero-del-pumo","title":"Nero del Pumo \/ The Balance Set","description":"\u003cp\u003e\u003cem\u003eFor the room that goes quiet when you walk in.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · Black \u0026amp; White\u003c\/p\u003e\n\u003cp\u003eQuiet power, refined. Nero del Pumo holds a quiet duality. Shadow and light, calm and presence. The white Pumo motif rests against deep black ground, the way moonlight catches old Puglia stone. For the version of you that doesn't need to explain it.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, black and white\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCurrently sold out, restocking soon.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Regular","offer_id":51417412141320,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/NP_1949.jpg?v=1747090183"},{"product_id":"verde-del-pumo","title":"Verde del Pumo \/ The Renewal Set","description":"\u003cp\u003e\u003cem\u003eFor the version of you that grew up over the summer.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · Deep Italian Green\u003c\/p\u003e\n\u003cp\u003eStrength in stillness. Verde del Pumo carries the sacred Pumo motif in deep Italian green, the color of olive groves at noon and patience rooted in place. For the days that ask you to stay quiet and let your presence do the work.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, deep Italian green\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Without Bandana","offer_id":57850733887752,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"With Bandana","offer_id":57981657645320,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/NP_1415.jpg?v=1747215080"},{"product_id":"aurora-animale","title":"Aurora Animale \/ The Awakening Set","description":"\u003cp\u003e\u003cem\u003eFor the slow morning that wants to last all day.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eCombo Print · Yellow \u0026amp; Blue Pumo · Pink Zebra\u003c\/p\u003e\n\u003cp\u003eCrafted for the dreamers of dawn. Aurora Animale layers sun yellow, deep blue Pumo, and pink zebra strokes. The colors of a long sunrise over Puglia. For the day you don't want to start, you want to unfold into.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eCombo print, yellow and blue Pumo with pink zebra\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Without Bandana","offer_id":57850734444808,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"With Bandana","offer_id":57850734477576,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/NP_0460.jpg?v=1747215390"},{"product_id":"radici-animale","title":"Radici Animale \/ The Grounded Set","description":"\u003cp\u003e\u003cem\u003eFor the day you've been wanting to take slow.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eCombo Print · White \u0026amp; Brown Zebra · Green Pumo\u003c\/p\u003e\n\u003cp\u003eWhere love takes root. Radici Animale weaves earth-toned zebra with green Pumo, the colors of olive groves at the edge of the field. Growth that takes its time. For the version of you that wants to stay, not perform.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eCombo print, white and brown zebra with green Pumo\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. 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For the days you want to feel both untamed and entirely at ease.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eCombo print, pink and lilac zebra with bronze Pumo\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Regular","offer_id":57850733101320,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/NP_0621.jpg?v=1747215311"},{"product_id":"ardore-del-pumo","title":"Ardore del Pumo \/ The Passion Set","description":"\u003cp\u003e\u003cem\u003eFor the night that wears better as it goes.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · Deep Crimson Red\u003c\/p\u003e\n\u003cp\u003eLove is the fire that renews. Ardore del Pumo arrives in deep crimson red with lighter red Pumo shapes scattered across the ground, the kind of detail that reads almost solid from a distance and reveals itself up close. The color of southern Italian wine at dusk, of warmth that lingers. For the night that doesn't follow a plan and gets better the longer it goes.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, deep crimson red (tone-on-tone)\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. 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Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, antique pink and green\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Regular \/ Without Bandana","offer_id":57850734510344,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Regular \/ With Bandana","offer_id":57850734543112,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true},{"title":"Slim \/ Without Bandana","offer_id":57981660954888,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Slim \/ With Bandana","offer_id":57981660987656,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/NP_0799.jpg?v=1747215496"},{"product_id":"bianco-del-pumo","title":"Bianco del Pumo \/ The Serenity Set","description":"\u003cp\u003e\u003cem\u003eFor the slow start that sets the day right.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · White \u0026amp; Green\u003c\/p\u003e\n\u003cp\u003eClarity in calm. Bianco del Pumo reflects the still light of early morning. Quiet, balanced, alive. White ground touched with green Pumo, the colors of olive trees against limestone walls. For the moments before the noise begins.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, white and green\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. 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Alba Animale captures the moment the horizon begins to glow. Orange first light against soft cream, the warmth of dawn on Puglia stone. For the morning that catches you off-guard and turns into something good.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eAnimal print, orange and cream\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. 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Notte Animale moves like twilight, soft lilac giving way to deeper violet. The moment when the day slips into something more intimate. For the conversations that linger after sunset.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eAnimal print zebra, lilac and purple\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. 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For the trip you've been quietly planning, and the version of you that arrives ready.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eAnimal print zebra, white and brown\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. 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Viola del Pumo carries the sacred Pumo motif in luminous violet, the color of twilight skies above Puglia, where inspiration arrives slowly and beauty reveals itself with time. For the hour when the day softens and your ideas come into focus.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, luminous violet\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Without Bandana","offer_id":58083189326088,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"With Bandana","offer_id":58083189358856,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/DSC04135.jpg?v=1782322365"},{"product_id":"luce-del-pumo-the-clarity-set","title":"Luce del Pumo \/ The Clarity Set","description":"\u003cp\u003e\u003cem\u003eFor the moments that need no explanation.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · Ivory \u0026amp; Gold\u003c\/p\u003e\n\u003cp\u003eLight in simplicity. Luce del Pumo carries the sacred Pumo motif in luminous ivory and gold, the colors of Puglia's sunlit stone villages, where beauty is found not in excess but in what remains. For the days you want to feel polished without trying.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, ivory and gold\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. See Size Guide for measurements.\u003c\/em\u003e\u003c\/p\u003e","brand":"NoEgoJustBe","offers":[{"title":"Without Bandana","offer_id":58083189063944,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"With Bandana","offer_id":58083189096712,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7650\/6376\/files\/DSC04191.jpg?v=1782323092"},{"product_id":"verde-chiaro-del-pumo-the-vitality-set","title":"Verde Chiaro del Pumo \/ The Vitality Set","description":"\u003cp\u003e\u003cem\u003eFor the day that unfolds without a plan.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFull Pumo Pattern · Bright Italian Green\u003c\/p\u003e\n\u003cp\u003eEnergy with purpose. Verde Chiaro del Pumo carries the sacred Pumo motif in bright Italian green, the color of new olive leaves in spring, of growth rooted in patience and nurtured by time. For the days that find their own rhythm.\u003c\/p\u003e\n\u003cp\u003eCut and sewn in Puglia from Italian viscose that breathes softly and follows your form. Relaxed unisex fit, made for everyone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% premium Italian viscose\u003c\/li\u003e\n\u003cli\u003eFull Pumo pattern, bright Italian green\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eMade in small batches in Puglia, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree worldwide shipping during launch. 30-day returns. Ships from Puglia in 3 to 5 days.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRegular fits unisex US 0-12 \/ EU 32-44 (women), S-L \/ 46-52 (men). Slim runs petite, best for women US 0-8 \/ EU 32-40, men XS only (cigarette leg). Both share the same chest and shoulder fit. The waist stretches generously. 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